“A fragrance is not an accessory. It is a presence.”

Talent: Valeria Bless. Photographer: Marina Shut.

A scent lingers long after it is noticed – quiet, invisible, yet unmistakably felt.

For Valeria Bless, fragrance is not something one wears, but something one becomes: a subtle extension of mood and memory. The founder of the niche perfume house that bears her name approaches scent with a deeply personal philosophy. In conversation, she speaks with calm conviction about beauty, discipline, and the quiet strength of self-awareness.

HBZVN: Valeria, tell us about yourself. Who are you beyond the brand?

VALERIA BLESS: My name is Valeria Bless. I’m an entrepreneur, the founder of a niche perfume brand, and a mother of two girls.

I’ve never felt close to living by a template or following others’ expectations. From the very beginning, it was important for me to build a life that reflects my values, my taste, and my understanding of beauty. For me, beauty is not just about appearance. It’s a state of being – a person’s energy, how they feel in the world.

By nature, I’m quite observant and intuitive. I’m drawn to details, to the atmosphere of places and people. Sometimes it’s the subtle nuances that create the strongest impression.

I carry both softness and discipline within me. On one hand, I’m deeply sensitive to aesthetics and beauty. On the other, I have high standards for myself and for what I create. Whenever I start a project, it’s important for me to bring it to a level I can truly be proud of.

HBZVN: How did your journey in perfumery begin?

VALERIA BLESS: My journey didn’t start with a business idea, but with an inner transformation. At a certain point in my life, I became very aware of how deeply a woman’s inner state influences her life, her decisions, and even her destiny.

Fragrance became a tool for me. Through it, you can enter a certain state – confidence, softness, femininity, strength. This feeling gradually evolved into the idea of creating a brand where fragrance is not just a beautiful composition of notes, but something deeper. That’s how the idea of Valeria Bless was born.

HBZVN: What is the philosophy behind the brand?

VALERIA BLESS: I wanted to create not just a perfume line, but a space of meaning. For me, a fragrance is emotion, memory, and energy. Sometimes a single scent can shift your mood – even the way you enter a room.

The CODE collection is built around inner states and emotional archetypes: love, abundance, desire, strength, soul. Each fragrance is a kind of code – an energy code that helps a person feel differently. It’s important to me that a fragrance does more than simply please. It should resonate within.

HBZVN: How are your fragrances created?

VALERIA BLESS: For me, it was essential to combine the brand’s philosophy with the highest quality. All key components – oils, formulas, and aromatic essences – are developed and sourced from Paris in collaboration with one of the world’s most renowned perfume companies, Givaudan.

The French school of perfumery remains the benchmark of craftsmanship and tradition. At the same time, the production process is organized on an international platform, allowing us to combine the depth of European perfumery culture with a modern global scale. This is where tradition meets innovation.

HBZVN: You place great emphasis on the brand’s aesthetics. Why is that important to you?

VALERIA BLESS: I’m very sensitive to details. Everything matters to me: the fragrance formula, the balance of notes, the texture of the bottle, the color, the typography, the feeling when someone holds the fragrance for the first time.

For me, true luxury is not about loudness or showiness. It’s depth.

It’s confidence that doesn’t need to prove itself.

That’s exactly how I see the aesthetic of Valeria Bless.

HBZVN: You are both an entrepreneur and a mother. How do you balance these roles?

VALERIA BLESS: Motherhood has become a foundation of maturity for me. I have two daughters, and they’ve taught me to think strategically – not just for one season, but for years ahead. I build my brand the same way I raise my children: with values, responsibility, and the understanding that everything we create becomes part of our legacy.

HBZVN: What does Valeria Bless mean to you today?

VALERIA BLESS: It’s a reflection of my character and my philosophy.

A pursuit of independence, a love for beauty, inner balance, and at the same time the ambition to create something meaningful.

I’m not just building a product. I’m building a perfume house with character.

Because for me, a fragrance is not an accessory.

It is a presence.

Photographer: Marina Shut @ohmychayka
Makeup: Anna Shevchenko @letsmakeupwithanna
Producer: Natalia Galivetz @natasha_galivec

Harper’s Bazaar Việt Nam