Model: Nuri Son. Photographer: Tom Marvel. Dress: Anna Kiki. Hat: WMN. Coat: Santa Brands. Earrings: Keren Wolf.
Who is NURI SON when no one else is defining her? The model is still discovering the answer. Loud and rambunctious, quiet and awkward, powerful one day and uncertain the next, she once saw these contradictions as signs that she had yet to find her “real” self. Today, she makes room for them all. “I used to think those contradictions meant I hadn’t figured out who the ‘real’ me was,” she says. “Now I understand that all of those versions are me.”
Jacket, skirt, jewelry and shoes: Chanel. Ring: Mam. Hat: Heather Huey.
Harper’s Bazaar Vietnam (HBZVN): Has your definition of authenticity changed as you’ve gotten older?
NURI SON: Completely. I used to leave interactions replaying everything in my head: I’m usually much funnier than that, or I hope they didn’t think I was unfriendly. I was just anxious.
There was this pressure to make sure people always saw the “real” me, as if there were one perfect version of myself that I needed to present. I don’t believe that anymore.
Authenticity, for me, is less about behaving the same way in every environment and more about whether my actions reflect my values. Was I kind? Was I patient? Did I lead with empathy? Did I act with integrity? If I can answer yes to those questions, then I can feel good about how I showed up.
HBZVN: Do you think people have to earn the opportunity to know the deeper parts of you?
NURI SON: Absolutely. Being authentic doesn’t mean everyone is entitled to immediate access to every part of you.
The people who know me most deeply have earned that closeness over time. Trust and safety allow us to slowly reveal the things that can’t possibly be understood in one interaction – our insecurities, fears, contradictions, values, beliefs, and all the strange little things that make us who we are.
There’s something beautiful about allowing yourself to be layered.
Cape and earrings: Carolina Herrera. Top: Zimmermann. Gloves: Touché.
HBZVN: How has modeling influenced the way you think about identity?
NURI SON: Modeling has actually helped me understand it in a completely different way. My job constantly asks me to inhabit different versions of myself. Every photographer, designer, client, and creative team has a different vision.
One day I may be asked to be powerful and commanding, and another day the character might be vulnerable, romantic, or restrained. But no single photograph or campaign defines me as a model.
My career is the accumulation of all of those experiences – the relationships I’ve built, what I’ve learned, how I’ve grown, and what I personally bring to a set.
HBZVN: Was there ever a point when being a model conflicted with how you saw yourself?
NURI SON: For much of my career, actually.
There was something uncomfortable about presenting such a polished, seemingly flawless version of myself to the world when I knew that image represented such a small fragment of who I was.
I worried that people would see my career, my appearance, or my social media and assume they understood me based solely on those things. Over time, that made me feel disconnected from the version of myself I was presenting publicly. It also made me deeply uncomfortable with being perceived, and I think that fueled a lot of my insecurities.
Jacket: Anna Kiki. Shirt: Louis Vuitton. Skirt and boots: Altuzurra. Tie: Atelier 7474. Earrings: Saule. Bracelet: Alexis Bittar. Bracelet and rings: Pianegonda.
HBZVN: How did you begin to move beyond that discomfort?
NURI SON: By realizing I don’t have to control everyone’s perception of me.
There’s been something incredibly liberating about letting that go. A photograph is a moment. A campaign is a moment. Social media is a collection of moments. None of them can tell the entire story of a person.
I can appreciate the beautiful, polished images that are part of my career without needing them to explain who I am.
Jacket: Anna Kiki. Shirt: Louis Vuitton. Skirt and boots: Altuzurra. Tie: Atelier 7474. Earrings: Saule. Bracelet: Alexis Bittar. Bracelet and rings: Pianegonda.
HBZVN: Has that realization changed the way you approach modeling today?
NURI SON: Yes. I think there’s more freedom in it now.
Instead of looking at each image as something that needs to represent “me,” I can allow myself to explore. Modeling becomes less about proving who I am and more about discovering what I’m capable of expressing.
That shift has allowed me to enjoy the transformation instead of feeling threatened by it.
Suit: SRG. Shirt: Calvin Klein. Earrings: Alexis Bittar. Rings: Cristina Sabatini. Boots: Sara Wong.
HBZVN: What has modeling taught you about confidence?
NURI SON: That confidence isn’t necessarily a permanent state.
I can feel incredibly powerful one day and uncertain the next, and neither feeling cancels out the other. I’m learning that confidence can also mean trusting yourself through the moments when you don’t feel completely certain.
For me, there’s strength in knowing that I don’t have to be fearless or perfectly self-assured all the time.
Suit: SRG. Shirt: Calvin Klein. Earrings: Alexis Bittar. Rings: Cristina Sabatini. Boots: Sara Wong.
HBZVN: What do you hope people understand about you beyond the images they see?
NURI SON: I don’t necessarily need everyone to understand everything about me anymore.
I hope the people I encounter experience someone who is kind, thoughtful, curious, and committed to treating people well. Beyond that, I’m becoming more comfortable allowing people to discover the rest of me over time.
There is freedom in knowing that I don’t have to explain every layer of myself in order for those layers to be real.
Suit: SRG. Shirt: Calvin Klein. Earrings: Alexis Bittar. Rings: Cristina Sabatini. Boots: Sara Wong.
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Photographer/Producer: Tom Marvel @tommarvelphotography.
Talent: Nuri Son @sonnurinuri.
Stylist/Creative Director: Lisa Smith Craig @lscstyling.
Lighting Director: Pierre Bonnet @jpierrebonnet.
Makeup: Brian Duprey @brianduprey.
Hair: Louis Angelo @louisangelo.
Nails: Casey Herman @caseynails.
Digital Tech: David Gannon @davidgannonphotography.
Casting: Bobby Gutierrez @nycbobbyg.
Lighting Assistant: Sarah Schneider @sarahbschneider.
Photo Assistant: George Santos @gspepe.
Photo Assistant: Michele Swain @michelewilhelminaphotography.
Photo Assistant: Helen Chi @misshelenchic.
Styling Assistant: Essence Carson @essencecarson.
Styling Assistant: Tiwa Lee @_tiwa.
Studio: Untitled NYC, New York, NY @un_nyc.
Retoucher: Anna G. @retoucher.anna_g.
Harper’s Bazaar Vietnam
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